I have a friend with a physical shop and am convincing him to get online with it (80% convinced). I am sure he could get what he wants with your Photon theme but Fatmoon looks amazing and I wonder if it would be a more complete option.
My question is: Can you build your theme with any combination of pages from any of the 41 demos? Or when you choose one you have to work with the pages of that configuration.
My second question is if something exactly like Photon (and better or newer) can be built with Fatmoon or it would be better if he got a Photon license.
Yup, Fatmoon can be overwhelming.